Classical Conditioning in Advertising Vs Operant Conditioning in Advertising
Classical conditioning and operant conditioning are psychological reactions to stimuli. These reactions are often exploited by advertisers to convince us to buy their products. Classical conditioning in advertising occurs when consumers respond to a stimulus in a particular, unconscious way. For example, by salivating when they see a picture of delicious food. Using operant conditioning, advertisers try to change consumers’ behavior by using rewards or punishment. For example, by giving consumers money back after buying a particular product.
Many of the most successful paigns throughout history have made use of psychological principles of human behavior. By frequently applying those principles, brands, marketers, and advertisers have been able to have a better understanding of their target audience, which has allowed those brands to build stronger, more meaningful connections.
Use of Conditioning in Advertising and Marketing – How it Works
Why do people buy the things they buy? What compels each of us to purchase one product over another? Why do we choose one brand over another? More importantly, why do people buy those products and services again and again and again? There are many things that influence the thousands of decisions consumers make each day. Continue reading “Classical Conditioning in Advertising – What it Is and Why it Works”